Google has been getting a lot of news lately, but it’s hardly surprising. New privacy policy, new plans for Google+, general Google things.

How about that news about new users being required to sign up to Google+?

It really doesn’t surprise me at all, but it’s an important piece of news for self-promoters: Google+ isn’t going away.

On top of that, it’s getting more important. As they add more ‘social’ features to their other services, your popularity and network on Google+ is going to directly translate into PageRank. How that algorithm is going to work isn’t something I’m privy to, but if you want to manage your web presence, a Google+ Profile is going to be key.